Inbound Marketing Budget

Federated Single Sign-on

Seamus Walsh — Mon, 14 Nov 2011 22:22:58 +0000

Federated Signal Sign-on is a redundant token access method for complex application authentication. Federated Single sign-on.com has been up since project began, but had “do not crawl” configured. Now that Active Directory is client operational, I enabled search engine crawling. Here are the it’s stats:

Currently no Google ranking.

Update

Seamus Walsh — Thu, 13 Oct 2011 20:07:47 +0000

I have not been able to update this site recently due to the success of my own keyword strategy. I learned getting found is only is only part of the equation. One must have content that is aligned to your client’s buying life cycle. The work I am doing now is post SEO, that allows companies to deliver content during a sales process that is tied to a buyers wants and needs.

If you are in need of content and are looking for copywriters, feel free to post a job listing on my B2B Content Marketing LinkedIn Group jobs section. There are over 400 content experts, many of them do freelance work.

In relation to how I can help you today, I updated a 2008 whitepaper on Account Content Marketing: Building Relationships With Key Accounts. Check out that paper if you are looking to build strategic relationships and grow revenue at key accounts.

If you have a question, please give me a call at 802-922-6943.

All the best,
Seamus Walsh
Essex Junction, VT

Experiment 4- “customer management process” update

Seamus Walsh — Fri, 06 Aug 2010 17:37:37 +0000

Updated 8/22/2010

Last month I met with the founder, his general manager and the IT director of a local sales, order fulfillment and CRM provider. They have been in business since 1995 and have several European “brands” as BPO clients providing them with all aspects of the customer management process.

They were having issues getting found and wanted a way to “sum up” their offering in a way that is “search engine” friendly. Click here to see phase one of the results.

Here are today’s results.

“Customer management process” search results on:

Google; # 9 organic

Edited 8/25/2010
Bing; ~~No placement organic~~ #1 organic

Yahoo; # 1 organic.

My latest challange, “Content Marketing Platform”

Seamus Walsh — Mon, 19 Jul 2010 10:51:09 +0000

Updated Sept. 2, 2010

Today we ended up in the number one organic position for the term on Google™ >>

______________________________________

On June 29th, I announced my latest challenge; I wanted to knock much larger competitor out of a number one organic spot. I chose those keywords for a specific reason, Crownpeak is using them to package and differentiate their solution.

Google re-indexed over the weekend and picked up the transcript of the video as a descriptor . Here are the latest rankings:

Google results for content marketing platform here. Number 2 spot and updated description.
(As of 8/22/2010 Site was number 3,4 & 10th organic.)

Yahoo results for content marketing platform here. Number 1 spot and updated description.

Bing results for content marketing platform here. Number 1 spot and updated description**

**As of 8/22/2010. I have been knocked off of the first page. I will work on replacement this week.

Google™ you suck and why I love you.

Seamus Walsh — Wed, 14 Jul 2010 20:12:57 +0000

If the Google™ algorithm wasn’t complex everyone would do what I do. I love its elusiveness. Here is an example of how it keeps me up at night and its mystery:

Google search for “go-to-market strategy United States” we are not ranked.

Yahoo search for “go-to-market strategy United States” we are number one organic.

Bing search for “go-to-market strategy United States” we are number one organic.

I have begun to dig on why Google™ is not indexing the site, it might be as simple, but if it were that simple, I am not sure Bing and Yahoo would be picking it up. More to follow on this conundrum soon. Sleep tight!

More content – New Index

Seamus Walsh — Thu, 08 Jul 2010 12:56:46 +0000

Experiment 2 – Content marketing platform

I am still showing up in the number 2 organic position. It is still showing up with the old title, even though I updated over a week ago. To help trigger a re-index I added a new content page to the site on how to implement a content marketing program. New and fresh content should get picked up by Google™ bot. Let’s see what a few more days brings.

Careful what you wish for.

Seamus Walsh — Fri, 02 Jul 2010 12:35:34 +0000

Experiment 2 – content marketing platform.

It’s no secret that I use WordPress/Thesis for landing pages. This morning I woke to the number two organic position for the term “content marketing platform.” The issue I am having is that Google™ indexed the site on Tuesday and they picked up the original, first day title.

Web site subtitle effects click through rate, so its important to fix it. But not important enough to keep me from my plans for a four day weekend! Over and out from Essex Junction, VT. Happy Fourth of July.

Woke up to 2nd page #19 spot after latest Google index.

Seamus Walsh — Thu, 01 Jul 2010 15:36:41 +0000

Experiment 2 – content marketing platform.

Here are the search results for Essex Junction, VT >>

Video and the use of transcripts for SEO

Seamus Walsh — Wed, 30 Jun 2010 16:34:22 +0000

Experiment 2 – content marketing platform.

Today, I made a 5 minute video and transcript. I also sent out the following tweet announcing the site:

Here is what the site looks like today:

It’s not really fancy and I need to do some color scheme changes, but we are not looking to win a beauty contest at this point. We are looking to show up on Google Orgainc for the term “content marketing platform.” Overnight Google™ results repositioned. There was a shake-up on the first page and because of my multiple inquires, more ads starting popping in, in particular those around “content marketing.” Did you know your actions at search and what are you are searching for influences the results?

Total time spent, 180 minutes, elapsed time 2 days.

My new challenge:

Seamus Walsh — Tue, 29 Jun 2010 12:45:50 +0000

Experiment 2 – content marketing platform.

Today, I challenged myself to get another site #1 Google organic for the term “content marketing platform.” At the moment that spot is held by CrownPeak. It is a very specific term, probably an analyst firm dubbed it. Could the only value be self pride and the joy of knocking a 500 pound gorilla out of the top spot?

The site is a migration from an older html template. I will be moving to WP/Thesis.

Check out the 1st post to see my process. Onward ho!