I started this blog out of frustration and supplier behavior seems to have gotten worse since then. I was tired of the sinister, the slippery, the sly and casuistic behavior of more than a few SEO firms and their shifty and shameless behaviors around SEO.
I set out to find the cost for 3 keywords “Inbound Marketing Budget” to be found on Google™ first page. See results ——————–>
A 2008 DeGeyter study talks about website visitor engagement through targeted search referrals. Study results show that six or more keyword phrases deliver less traffic but higher a higher hit per sale ratio.
Registering keywords that make sense to your business is a great way to reduce costs. Think like the searcher, use natural words strings.