Content Strategy

The congruency effect

by Seamus Walsh on December 28, 2009

Using keywords as part of your SEO strategy

by Seamus Walsh on December 24, 2009

The real life perils of organic SEO

by Seamus Walsh on December 20, 2009

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Experiment results that determine baseline cost of Organic SEO

Experiment 1. "Inbound Marketing Budget" Site inception- 12/06/2009.

Site and content development and maintenance time - ||| 645 minutes |||

Total cost for #1 and #2 organic position- $97.33

Experiment 2. "Content Marketing Platform." Site inception- June 29th, 2010.

Site and content development time - 420 mins
Video creation and transcript- 60 mins.
Total cost for #2 organic position- $85.00

Experiment 3. "go-to-market united states. Site inception- June 29th, 2010.

Site and content development time - 300 mins

Total cost for __ organic position- $85.00
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